The Bhagavad Gita Free Essay Example, 1000 words

In the same way those who sleep too much and those who sleep too little also can not succeed in meditation† (6:16). In contrast, â€Å"those who are temperate in eating and sleeping, work and recreation will come to the end of sorrow† (6:17). Although Bhagavad Gita introduces a moderate level of meditation practices, varying concepts of strict physical as well as mental exertion have been popular in Indian sub-continent for centuries. Different from other literatures on Yoga, Gita has simplified the technique of meditation for laymen. When Arjuna finds it hard to control his mind, Krishna says that untrained mind is restless and when it is tamed it will become like a flame in a windless place (6: 20). Meditation will help one to bring the wandering mind back to the source. Thus when the mind becomes still and touches ‘Atman’/ self, it begins to experience delight. This basic method of meditation is cherished by all world religions today. In addition to its spiritual aspects, yoga has certain positive effects on human mind and body. We will write a custom essay sample on The Bhagavad Gita or any topic specifically for you Only $17.96 $11.86/page After advising the path of meditation Krishna reminds Arjuna that determination and sustained enthusiasm is essential for following the path of yoga. However, Arjuna can not comprehend the whole meaning of the spiritual way that Krishna advises. Arjuna asks Krishna what happens if one knows the significance of spiritual life but fails to follow the path of meditation. Krishna comforts him saying that none of his efforts will be futile and the person would get further chances to pursue it in coming births (6:40). The concept of rebirth is the notable feature of Indian philosophy or Hinduism. Before understanding the concept of rebirth one should learn the meaning of the terms ‘atman’ and ‘Brahma’ in Indian Scriptures. According to this, human life is bound to unending cycle of death and rebirth. One needs to realize the individual soul that is ‘Atman’ as the initial step to attain the ultimate freedom.

Humanity the Strive for Perfection - 2019 Words

When you hear the word perfection, what is the first image that pops out of your mind? Is it the bright, shiny, twinkling smile of Ian Somerhalder or is it the sexy body of Megan Fox? Or perhaps is it just the cute face of your crush in one of your classes? Or maybe the simple concept of having complete and functional limbs is enough for you to be considered perfect already. For Merriam Webster, perfection is the freedom from fault or defect – or just plain flawlessness. As for most of the people, they view perfection as someone having a face which resembles a Greek god; or somebody who has immaculately fair, white skin similar to an angel that fell from the heavens. They consider someone perfect if he has the ability to make their jaw†¦show more content†¦If you picked the former, then good for you, pat yourself on the back; if not, then unfortunately, you have a low self-esteem. Low self-esteem is another reason why people intensely strive for perfection. They are n ot confident with their appearances that they still look for numerous ways to improve their features. According to studies in psychology, people tend to move in the direction opposite to the course they want to avoid the most (Radwan, Know Myself). In simpler terms, people strive for perfection because they do not feel perfect; they are not satisfied with the way their faces and curves appear. They feel inferior to others that they do everything just to feel good about their selves, and that is to attain perfection as close as possible. And feeling good about yourself increases your confidence and sense of worth greatly which would cause a glow of pride and satisfaction radiate from your body; and that shining aura of yours would astonish the people around you, making you more respectable than before. Just like in my own experiences, people noticed that I look more confident and happier now when I smile than before I got my braces. My upper teeth were so far from each other like the y had some grudges from the past that I did not know of, so it was sometimes really embarrassing to smile while possessing those teeth. There is also my mother who actually bought a fake tooth worth more than P30, 000 just to show a complete set ofShow MoreRelatedHumanity: the Strive for Perfection2012 Words   |  9 PagesWhen you hear the word perfection, what is the first image that pops out of your mind? Is it the bright, shiny, twinkling smile of Ian Somerhalder or is it the sexy body of Megan Fox? Or perhaps is it just the cute face of your crush in one of your classes? Or maybe the simple concept of having complete and functional limbs is enough for you to be considered perfect already. For Merriam Webster, perfection is the freedom from fault or defect – or just plain flawlessness. As for most of the peopleRead MoreAnalysis Of Hawthorne s Conception Of Human Nature Through His Stories1347 Words   |  6 Pagesdealing with the nature of human beings, with themes incl uding religion, perfection, and the natural world. His works have been lauded for their treatment of the human condition. Several stories, such as â€Å"The Birthmark†, â€Å"Rappaccini’s Daughter†, â€Å"Young Goodman Brown†, and â€Å"The Black Veil†, have been chosen to explain Hawthorne’s understanding of human nature. â€Å"The Birthmark† especially explains the pursuit of human perfection and the notion that nature cannot be overcome by humankind. â€Å"Rappaccini’sRead MoreBernard Is An Outcast? Essay1436 Words   |  6 Pages187) This quote proves that John learned how to handle is emotions and learned emotions from Shakespeare. â€Å"If perfection looms this large in our lives, then we must learn to come to terms with it†, according to Arthur Bochner, who wrote Terms of Perfection, perfection is an important part of humanity. (Terms of Perfection, 5) The evidence to prove that humanity has strived for perfection over many years of our existence is in our inventions and our DNA itself, â€Å"Even when these interventions haveRead MoreThe Birthmark By Nathaniel Hawthorne1185 Words   |  5 Pagess death and that when man manipulates something as powerful as Nature, terrible things can occur. Aylmer is a scientist whose strives for perfection and is blinded by his love for science, resulting in the death of his wife due to his attempt to overpower Nature and dispose of the birthmark on her cheek. This signifies the ultimate reality that man cannot achieve perfection by defeating Nature. Nathaniel Hawthorne s The Birthmark† demonstrates how the writer uses the development of charactersRead MoreThe Essence of Humanity Essay503 Words   |  3 PagesThe Essence of Humanity What makes us human? What underlying characteristic differentiates humans from animals or Gods? Where does the essence of humanity lie? Initially the answer may seem simple. One might say when comparing animals to humans that they are cruder than humans; they live their life by instinct, they dont love, they dont strive to educate themselves and each other - their overriding goal is to survive and make it through the day. Yet, human history and the scientificRead MoreOration on the Dignity of Man: Analysis Essay731 Words   |  3 Pagesthat humans can choose their destiny and in doing so can achieve perfection. He presents a piece of work that challenges the medieval view of human nature. There was a great deal of emphasis on human creative power during the renaissance period. Humanists of the time like Pico, sought to show how man is great and can reach excellence through his own effort, which was a radical change in belief compared to the Augustinian view of humanity where Human beings were thought to be â€Å"completely subject to divineRead MoreWorst Debater : Alain De Botton1123 Words   |  5 Pagesthat he took. Botton based his arguments on a liberal arts perspective which consisted of mainly philosophical standpoints. In a nutshell, his main argument was that are genetically flawed creatures and because of these flaws we will never reach perfection and thus humanity’s best days cannot lie ahead. He believes in the â€Å"philosophy of pessimistic realism† and the â€Å"philosophy of wisdom†. Having a liberal arts perspective on the debate only weakened his stand against his opponent who took scientificRead MoreNathaniel Hawthorne s The Bi rthmark1476 Words   |  6 PagesBirthmark,† it appears that Aylmer the main character wants to show the world that perfection is not beauty, and he demonstrates this with his wife Georgiana and that science should not alter the way that nature set man on this world to be. Hawthorne was a major asset to the transcendental movement, and this short story is a perfect example why. Nathaniel Hawthorne attempts to show the world the comparison between perfection and beauty mainly by: a psychoanalytic version of the plot and Sigmund Freud’sRead MoreThe Code Of Chivalry By Sir Gawain1503 Words   |  7 Pages2015 Equal Perfection The code of chivalry is an important plot element in Sir Gawain and The Green Knight that constructs ideal characteristics for the court of Camelot under King Arthur’s rule. This code also represents perfection, to which Camelot was described as being close to perfect. Even though never expressly stated within the work, other kinsmen related to Arthur outside Camelot share varying ethics within the code. Clearly The Knight’s code was more than a goal for perfection but also aRead MoreSymbolism In The Birthmark By Nathaniel Hawthorne792 Words   |  4 Pagesâ€Å"The birthmark†, a short story written by Nathaniel Hawthorne in 1844 tells the story of a man obsessed with human perfection. He is a scientist by the name of Aylmer who has recently married a very beautiful woman named Georgina. Although Georgina is a beautiful woman, she has a birthmark in the shape of a tiny hand on her cheek. He sees the birthmark as a flaw and as an opportunity to perfect the alread y beautiful woman he loves. Aylmer, a perfectionist and ambitious scientist becomes obsessed

Marketing Strategy Analysis for Emirates airline Free Essays

Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. We will write a custom essay sample on Marketing Strategy Analysis for Emirates airline or any similar topic only for you Order Now political, economics and etc.) that decreasing the number of passengers. At this point, there are many reasons, which have an affect on the airline industry to competitive among industry, so many airline companies need have developed their strategies to be more effectively in order to lead the market area. Emirates airline is one of the big company in the airline industry, but today there are large number of Airline companies are still growing in the market, which are looking for stealing a market share. In this point, with in the growing industry there are more and more choices for the customer to be able to chose the airline who they wanted to traveling with and yet still looking for the one which can serve their need also. Due to the hitting of economic slump, it’s sent the effect to the large commercial airline shrinks them and may not be able to expand the company. Therefore, the switching cost to the low cost airline has also created an impact on the Emirates airline. In order to maintain the business success and obtain customer to flying with, the airline also need to modify their strategies and service which could give to customer feels the different and added value after purchasing the products. The aim of this report, the author is trend to analyze and evaluate the strategic issues, which can be able to give and effectiveness for the airline to develop their strategic use to be more effectively. In this report will consist of two major parts: part one will analyze which strategic formulation and lead to implement strategic approach as gaining ahead competitive advantages from resolving the switching cost of consumer leak to the budget airline. In the following part, the author will recommend and conclude at the end of the section. Methodology In this research, the author trends to use a secondary data sources to seek and conduct this research. This is because of the use of the secondary, it’s also give the reader to gather information a wider range from the different sources which can justify and analyze in order to achieve the tasks. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. The Internet, Books and journals are also an important in term of apply and develop with their own report. Target Market and Positioning In terms of performing the business, the marketer should be identifying who is the customers and understand the customer action for a product or service in order to providing the satisfy goods or service for them. Emirates airline is one of the air carrier, which have hardly felt the economic and airline down turn. There are three major categories of passengers: tourism and business, expatriates and transit passengers. UAE’s Tourism and Business segment Customers. Dubai’s emergence as a regional business and tourism hub that has provided Emirates airline plenty of room for increasing and has fueled regional air passenger traffic. Dubai aims to attract 15 million visitors by the next year. Therefore, Emirates airline should plan to take advantage from this situation that can make more passengers to the airline. Expatriates in UAE Because of Dubai economic is rapidly increasing, it has created huge demand of workface and the highly paid labor market is a major attraction for the various workface around the world. The diversity of population enables Emirates to plan their route; they have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operate in an â€Å"open sky† policy, which allow any carrier to compete with Emirates airline. Transit passengers Due to Dubai is the operational hub for Emirates airline; it is the best position to connect between Europe, Asia and Australia that can be support to the airline. Emirates has been using â€Å"connecting point† in the promotional of their marketing especially transit passengers, the well established and marketed wide range network enables their to prosper in particular segment. Strategic formulation Marketing Plan In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. According to Aaker and Mcloughlin (2007), there are four possible alternative growth strategies that can be developed. It consists of market penetration, market development, product development, and diversification. (see appendix 1) – Marketing Penetration (Improving In-fight Service) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1) Retain and boost market share of Emirate airlines product and services. 2) Protect market dominance of Emirates airlines existing markets. 3) Driving out competitors by restructuring mature market. 4) Enhance usage of existing passengers. Tele-communication is essential element in everyone daily life, in order to enabling passengers to make voice and data call over aircraft’s telecom system, Emirates would like to add communication while on the airplane, it would be very good service for the business passengers. Currently, Emirates have an expensive telecommunications method to make voice call and Internet, passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat, which is already installed on most of the Emirate airplanes. – Marketing Development (Extending New Routes) Due to the number of services is increasing into new markets where company seeks to sell their product to new areas so, the launching existing services to new area or new market segments is a possible way to achieve this strategy. The objective of Emirates airline is building up Dubai into a popular aviation centre that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs as Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight to event like the Dubai shopping Festival that hope to attract more travelers to the city. In order to improving the number of tourism, Emirates airline add new route and destination especially in UAE tourism. Due to the airline managed road shows and press convention to announce its entry to new city, these event allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other promotion that can give a advantage for the airline. After performing a new route to the country’s economic hub – Shanghai – the airline offers passengers a chance to visit the epicenter of China’s political and cultural activities. Because of China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs. The success of Dubai as an intercontinental hub, it has been facilitated by airline such as Emirates. The centre point of Dubai has become extremely important; because of it hardly two points on the globe where it is not logical or possible to use Dubai and connecting point, and it usually a good direct route. – Product Development (Private Suite) Introducing new services into existing markets implies product development is strategy, which involves the development of skill and requires business to expand customized services that can apply to current markets. As Dubai is a hub for international business travelers, this is time to improve new product to provide for top-level business executives. The CEO’ imagine of multi-national company makes lengthy overseas journey to attend a board meeting that could have a main impact on the company financials. The fact, company would like CEO to be on top for the rested, refreshed and relaxed so, the cost of CEO’s air travel is doesn’t seem so expensive when comparing to service for them. Emirates airline has more services for business travelers that is reason why Emirates airline introduce high quality first class private lounges to attract business travelers. The premium class private suit would be fully outfitted with personal storage, coat cabinet and desk and individual mini bar. Long seat reclines to become fully horizontal couch and TV wide screen. Exceptional level of personal services including a gourmet and wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. – Related Diversification (Low-cost carrier) The last strategic option allows Emirates airline to exploit its competitive advantages in airline service qualities. Diversification is a strategy, where business sells new services to new market segment. It is more precarious strategy because of limited experience on particular new market areas (Lee and Carter, 2009). After the European low cost carriers are a successful, Middle East operator also started expression to explore new marketing concepts of â€Å"Frills-free† fly. The low cost airline is increasing at more times in the average industry. The low cost airline offers lower prices than traditional airline by fascinate promotion. The low cost has flexibility fare that is one reason why some people is switching cost to them. Air Arabia dominates exclusively to this low cost carrier service in UAE. Therefore, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE. Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. The key routes should be high demand and large number of expatriate’s home country like Egypt, India and Pakistan. In terms of Emirates Airline system, new budget airline is help to introduce new Al-Makthoum International Airport in Jebel Ail that is located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircrafts. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Implement Strategic As Mintzberg, Ahlstrand and Lampel (1998) the implement strategic is going to using after the marketing plan, it should be evaluated. The evaluation is necessary for extent the marketing objectives, it have been achieved during the specified time period. Improving In-Flight Service: Success criteria of deploying a system to allow passenger to use their mobile phones for communication, it is increasing market penetration. It can be measured in terms of voice and data usage and expansion of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight market occupancy is showed the result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites The first class private suites is a new product of Emirate airline, it can be measured the success of the product. Quantitative measurement of this product would be number of booking or occupancy. If it fails, the corrective plan is reducing the tickets price. Budget Airlines Success criteria would be capturing new customer base for the airline. Since its separate operating entity we can estimate financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Conclusion To conclusion, the related diversification options were suggested as the firm strategic business solution. The overall analytical approaches primarily from the positioning operational hub as a Dubai. However, the firm has high capability to expand its competencies and capabilities into other market areas that the resource based view approach is estimated as the most suitable one. 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Tourism Hospitality Sales and Promotion

Question: Discuss about the Tourism Hospitality Sales and Promotion. Answer: Introduction The identified advertisement has been published in Virgin Australia Voyeur magazine presenting the incredible natural beauty of Australia. The promotional advertisement will attract the tourists travel in Virgin Airlines to visit Australia. In addition to that, the selection of representation technique and images of most renowned natural destinations have been reflected on the print advertisement to provide a fabulous location (Raghavan, 2015). The destination will help the airline to bring more business clients to choose Virgin Airlines to visit the country. Organisation and Industry Background Virgin Australia Airlines is the second largest Australian airline company that serves the main cities of Australia. The company was formally named as Virgin Blue Airlines that has turned to be the biggest airline by the fleet. Virgin Australia transformed its services to become the New World Carrier and has served the needs of Australian Tourism Department (Travel.virginaustralia.com, 2016). Australia is a good choice for nature loving people, and the development of the Airline industry has served the tourism needs of the country. Major cities of Australia are connected through air support that provides the visitors with a comfortable experience. Market Review The statistical data of tourism industry shows that domestic travelling has declined in the recent years due to different terrorist activities all across the world. Furthermore, the recent fluctuation in the oil prices has negatively impacted the Australian Airline Industry. Considering the international tourism in Australia, it can be seen that the figures of international tourist visiting Australia has increased in the recent years (Park Young Jin, 2015). Hence, the tourism industry and other support industry that relies on the tourism industry have the potential to grow in the recent years. A figure has been given below that presents the number of tourists visiting Australia from different parts of the world. Figure: Tourist visits in Australia Source: (www.tourism.australia.com, 2015) Recent development in the marketing policies of the Australian Tourism industry portrays a pull in the demand of tourist visiting Australia. Hence, there is a potential for growth in the Airline industry as well as in the tourism industry of Australia (Stewart and Furse, 2010). To fight the high level of competition, Virgin Australia has improvised different marketing tactics and advertising activities to promote the brand in Australia. In order to promote the brand, the company has focused on promoting Australian tourism to attract foreign visitors. Critical evaluation of the promotion and advertising AIDA framework The AIDA framework has been highly applied in the magazine advertisement as described below. Attention: In order to get the attention of the target audience, significant photographs and presentation techniques have utilised in the magazine advertisement. On the other hand, vibrant colours have been used to get the attention of the target demographics. Interest: In terms of interest perspective, the highly classified advertisement will let the reader know about the most suitable destination of the island continent. Moreover, the presentation is the key resource of public interest in this very advertisement (Janssens and De Pelsmacker, 2015). Desire: The name of the brand has been tactically utilised in the advertisement to promote Virgin Airlines through their Virgin Australia Voyeur magazine. The desire of the advertisement can be mentioned as the inspiration to visit Australia through the Virgin Airlines. Action: The action presented in the advertisement will encourage the passengers of Virgin Airlines to prefer the services of the group in case of visiting a prime destination such as Australia from any part of the globe. Advertising Appeal Looking into the printed advertisement of Virgin Airlines, it can be seen that the picture portrays different appeals to the viewers to attract their attention. First is the rational appeal that provides the viewers with knowledge about Australia and some major attraction of the region (Stewart and Koslow, 2009). Second is the sexual appeal that has been used by portraying a female figure in the advertisement. Hence, it can be seen that the advertisement is quite effective in attracting people and helping the company to promote its brand and Australian tourism. Message execution style In the given print advertisement, the message execution style has included vibrant images, public lifestyle and testimonial of the prime locations in Australia. By focusing on the main holiday destinations in Australia, the magazine advertisement has made an appeal to the target audience to pick the best locations. Also, the introductory brief about the Great Barrier Reef has been provided to encourage the visitors. Along with that, one of the selected images has perfectly explained the lifestyle of the people in the visiting country. Furthermore, the testimonial of the locations has been impressive for message execution supportive for the airline corporation (Kim, 2015). Recommendation On the basis of the selected advertisement of Virgin Airlines, some of the additional features and services must be included in the advertisement so that the target customers may identify the latest schemes and services of the airline company. Tactically, the advertisement should focus on a particular subject or service of the airline corporation (Gotlieb and Sarel, 2012). Moreover, the message execution style can be improved by promoting some product symbols or building a mood around the subject of the advertisement. Conclusion The complimentary advertisement has shown the tourist locations and lifestyle of the visitors in the prime locations in Australia to motivate them for visiting the country. At the same point in time, as the magazine is given to the passengers of Virgin Airlines in the boarding schedule, the passengers will identify the services and advantages of the airlines for further access through the advertisement. References Anon, (2014).Virgin Australia Voyeur. [online] Available at: https://travel.virginaustralia.com/sites/default/files/styles/hero_large/public/landing_page/display_image/20140910/1000x400_voyeur.jpg [Accessed Aug. 2016]. Gotlieb, J. and Sarel, D. (2012). The influence of type of advertisement, price, and source credibility on perceived quality.Journal of the Academy of Marketing Science, 20(3), pp.253-260. Janssens, W. and De Pelsmacker, P. (2015). Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement.Journal of Marketing Communications, 11(2), pp.113-128. Kim, W. (2015). An Exploratory Study of the Influence of Cognitive Styles on the Perception and Advertising Effects of Contextual Advertising.The Korean Journal of Advertising and Public Relations, 17(3), p.169. park young jin, (2015). A study on advertisement effects of the type of Internet banner advertising -Focusing on the Naver Time board Rolling board-.Journal of Korea Design Knowledge, null(34), pp.397-406. Raghavan, J. (2015). Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony.Media Watch, 6(1), p.82. Stewart, D. and Furse, D. (2010). Analysis of the Impact of Executional Factors on Advertising Performance.Journal of Advertising Research, 40(6), pp.85-88. Stewart, D. and Koslow, S. (2009). Executional Factors and Advertising Effectiveness: A Replication.Journal of Advertising, 18(3), pp.21-32. Travel.virginaustralia.com. (2016).Virgin Airlines. [online] Available at: https://travel.virginaustralia.com/sites/default/files/styles/hero_large/public/landing_page/display_image/20140910/1000x400_voyeur.jpg [Accessed Aug. 2016]. tourism.australia.com. (2015). ABSarrivalsDec2015. [online] Available at: https://www.tourism.australia.com/documents/Statistics/ABSarrivalsDec2015.pdf [Accessed Aug. 2016].